Fundraising is driven by passion and enabled by technique; to put this another way: ‘First the Heart and then the Head’. There are many technical elements in fundraising but they will not be successful unless rooted in an emotional engagement with your unique and rather wonderful organisation.

Case for Support is a term used in fundraising to describe a document, ideally one page long, which identifies what is really special and important about your organisation and answers a few basic questions which any potential donor would ask.

The process of creating a Case for Support is just as important as the final output. DDA will work with staff, volunteers, board and donors to bring out the key elements, leaving the whole organisation sharing the same values and ready to move ahead.

DDA can help implement the new Case with specialist video, text development and phrases for use in fundraising conversations.

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